TRAFFIX wins Print Marketing Campaign Award
TRAFFIX was selected as the 2019 Best Print Marketing Campaign Winner from the Association for Commuter Transportation Chesapeake Chapter Awards.
The goals and objectives of this campaign were to establish a greater awareness of TRAFFIX with commuters and employers throughout Southeastern Virginia, and to encourage current rideshare commuters to download the TRAFFIX app and log their trips.
“We created a multifaceted and eye-catching campaign to reach all three audiences (commuters, employers, and existing rideshare users.) We began by finding the commonality between each target audience, and determined that they shared three common values and interests, ” said Emily Cass, TRAFFIX Program Manager.
Partnering with Siddall Communications, the creative execution brought one main message to life: TRAFFIX will improve your commute. For commuters and employers, TRAFFIX chose exaggerated and humorous headlines that positioned TRAFFIX as a solution for wellbeing and less stress during a commute. By choosing trendy graphics that brought the headlines to life and allowed expediting the campaign to market, as well as save money for other campaign initiatives. The call to action for consumers was to ask your employer about commuter benefits, and for employers it was to visit gotraffix.com for more information.
Our campaign has received great results so far, and continued growth is expected. As a midway point in the campaign, we have received:
- Print (April–Sept): 72,000 impressions
- Outdoor billboards (April–June): 6,513,795 impressions
- A 95% increase to website traffic that included over 11,000 new users